05 Information Design: Kaleido
The Brief
This project serves as an introduction to how we as creative people can work with AI; use it as a conceptual bouncing board, brainstorm partner, personal assistant and/or artisan.
Use AI to craft a logo and mission statement for a future-focused company. Document the process- tell the creative story- with an infographic.
Deliverables
1. Brand image- A visual representation of your brand that includes a logo, mission statement and image component. Dimensions are dependent on concept.
2. Infographic
Design Strategy
I was pleasantly surprised with the process of incorporating AI as a design assistant. Although it lacks a personal touch and can be quite generic and unoriginal, it can speed up a designers concept development process and present one with a different perspective when approaching a project. AI suggested my brand concept and gave me a good starting off point with the basis of a logo and after some trail and error generated interesting imagery. The thinking process that led me to my infographic design was inspired by my brand's product, and how my AI journey can be translated and compared to a cocktail recipe in order to assist designers or individuals interested in utilising and following an AI process as well, when creating a brand.
The Brand Process
AI generated logo's
The website Logo.com was the most successful in my experience. Although the logo’s that were generated were not quite as refined, it made for a good starting off point.
Colour
Type
Logo variations
This is the final product that was created using the AI suggested logo.
To view the full process please click here
Final Brand Image
Mission statement
Kaleido is dedicated to reimagining the art of mixology through our innovative color-changing cocktails. We believe in crafting unforgettable experiences by combining the science of flavor and the magic of transformation, all while celebrating the vibrant spectrum of colors found in nature. Our mission is to astonish and delight the senses, inviting everyone to savor the kaleidoscope of flavors and hues in every sip, creating moments that are as unique and enchanting as the colors of a changing sky.
Final Infographic
To view the infographic in detail please click here
